API & Integrations
Connect Your Tools to PitlaneHQ
Automate your workshop with our REST API, real-time webhooks, and Zapier integration. Capture leads from your website, sync data with your CRM, and build custom workflows — all through a secure, well-documented API.
Everything You Need to Integrate
Whether you're connecting a simple contact form or building a complex multi-tool workflow, PitlaneHQ's API has you covered.
Secure API Authentication
Every workshop site gets a unique API key. Authenticate via header, bearer token, or query parameter — whatever suits your integration best.
- Per-site API keys
- Multiple auth methods
- Keys managed in Settings
Lead Capture API
Capture leads from your website contact forms, landing pages, Facebook Ads, or Google Ads. The API accepts JSON or form-encoded data with full UTM and ad platform tracking.
- Website form integration
- UTM & ad click tracking
- Auto device detection
Real-Time Webhooks
Get instant notifications when events happen in PitlaneHQ. New leads, bookings, jobs, invoices — configure per-event webhooks with cryptographic signature verification.
- HMAC-SHA256 signatures
- 7 event types
- Auto-retry with backoff
- Delivery logs
Zapier Integration
Connect PitlaneHQ to 6,000+ apps without writing code. Trigger Zaps when new leads arrive, bookings are created, or invoices are sent — then route data to your CRM, email platform, or accounting software.
- REST Hook triggers
- 6,000+ app connections
- No-code automation
- Real-time data flow
Popular Integration Use Cases
Australian workshops use PitlaneHQ integrations to save hours every week.
Website Lead Capture
Embed a form on your workshop website that sends leads straight into PitlaneHQ with full tracking.
Google Ads Tracking
Capture gclid, UTM parameters, and landing page data to measure which ads bring real workshop customers.
CRM Sync via Zapier
Automatically push new leads to HubSpot, Salesforce, or any CRM when they arrive in PitlaneHQ.
Slack Notifications
Get instant Slack messages when a new booking is created or an invoice is paid.
Email Marketing
Add new customers to Mailchimp or ActiveCampaign segments for automated follow-up campaigns.
Custom Dashboards
Push webhook events to Google Sheets or Power BI for custom reporting and analytics.
Built for Reliability
Enterprise-Grade Security
HMAC-SHA256 webhook signatures, per-site API key isolation, and rate limiting on every endpoint.
Real-Time Data
Webhook events fire within seconds. No polling, no delays — your systems stay in sync.
Reliable Delivery
Automatic retries with exponential backoff. Delivery logs and status tracking for every webhook.
Ready to Integrate?
Sign up for a free trial to access the full API documentation with code examples, authentication guides, and webhook setup instructions.
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