Capture Every Lead, Convert More Customers
Capture leads from any source. Track every touchpoint from first click to completed job with a full pipeline and attribution tracking.
THE CHALLENGE
Sound Familiar?
The Problem
- Leads from your website, Google Ads, and Facebook campaigns fall through the cracks with no central system
- No tracking of where leads come from -- you spend money on ads but cannot tell which campaigns actually work
- Manual follow-up means hot leads go cold while you are busy under a car
- No pipeline visibility makes it impossible to know how many leads are being converted versus lost
- Website form submissions arrive in a shared inbox and get buried under supplier emails
The Solution
- Automatic lead capture from any website form, WordPress plugin, or form builder via a simple API endpoint
- Full UTM tracking and ad platform click ID capture (Google, Facebook, Microsoft) on every lead
- Visual pipeline management from New through Contacted, Qualified, Quoted, to Converted or Lost
- Per-site API keys route leads to the correct location automatically in multi-site operations
- Conversion tracking links leads to customers, jobs, bookings, and quotes with timestamps
FEATURES
Everything You Need
Lead Pipeline Dashboard
Visual pipeline showing every lead from first contact to conversion. Six stages with counts, colour-coded status badges, and one-click stage transitions.
UTM Attribution Tracking
Capture UTM source, medium, campaign, term, and content on every lead. Know exactly which marketing spend drives results.
Google & Facebook Ads Integration
Automatic capture of gclid, gbraid, fbclid, fbp, fbc, and msclkid click IDs. Track leads back to the specific ad that generated them.
Zapier Integration
Connect PitlaneHQ to 5,000+ apps via REST hooks. Real-time lead notifications, CRM sync, and workflow automation.
Outbound Webhook System
Configure webhooks that fire on lead events. Route new leads to Slack, email, your CRM, or any HTTP endpoint with HMAC signature verification.
Per-Site API Keys
Each workshop location has a unique API key. Leads submitted with a site key are automatically routed to that location.
Customer Conversion
Convert leads to customers, jobs, bookings, or quotes with full tracking. See the complete journey from first click to completed work.
HOW IT WORKS
From Start to Finish
Lead Submitted
A potential customer fills out a form on your website or clicks a Google Ad. The lead is captured automatically via the API with full source tracking.
Auto-Captured with Tracking
UTM parameters, ad click IDs, device info, landing page, and referrer are all captured and stored alongside the lead contact details.
Appears in Pipeline
The lead shows up in your dashboard as New, with source attribution and priority. Webhooks fire to notify your team via Slack or email.
Assign and Follow Up
Assign the lead to a team member, update the status as you make contact, and add notes. Move through Contacted, Qualified, and Quoted stages.
Convert to Customer
When the lead books in, convert them to a customer, booking, job, or quote. The conversion is timestamped and linked for attribution reporting.
COMPARE
Why PitlaneHQ?
| Feature | PitlaneHQ | Spreadsheets | Other Software |
|---|---|---|---|
| Automatic lead capture API | |||
| UTM parameter tracking | |||
| Google Ads click ID (gclid) | |||
| Facebook Ads click ID (fbclid) | |||
| Microsoft Ads click ID (msclkid) | |||
| 6-stage pipeline management | |||
| Source attribution & reporting | |||
| Zapier REST hook integration | |||
| Outbound webhook system | |||
| Per-site lead routing | |||
| Conversion tracking to jobs |
USE CASES
Real Workshop Scenarios
Google Ads ROI Tracking
The Challenge
Spending $2,000/month on Google Ads but cannot tell which campaigns generate actual bookings. Click data stops at the website.
The Solution
Every lead captured from Google Ads includes the gclid click ID and UTM campaign. Track the lead through the pipeline to conversion and calculate true cost-per-acquisition.
The Result
Clear ROI per campaign. Cut underperforming ad spend and double down on campaigns that actually fill the workshop.
Multi-Site Lead Routing
The Challenge
Three locations sharing one website. Leads come in but nobody knows which site should follow up. Leads bounce between locations or get forgotten.
The Solution
Each site has its own API key. Website forms include the site key, so leads are automatically routed to the correct location and appear in that site's pipeline.
The Result
Every lead goes to the right team. No more lost leads, no more confusion about who owns the follow-up.
Website Form Automation
The Challenge
Website form submissions go to email. They get buried, responses are slow, and there is no tracking of what happened to each enquiry.
The Solution
Connect your WordPress form to PitlaneHQ via Zapier or direct webhook. Every submission creates a lead with full context, and your team is notified instantly.
The Result
Response time drops from hours to minutes. Every enquiry is tracked in the pipeline with no manual data entry.
FAQ
Frequently Asked Questions
What Workshops Are Saying
Customer stories coming soon. We are building something workshops will love.
Ready to Streamline Your Workshop?
Join hundreds of Australian workshops already using PitlaneHQ to manage their business more efficiently.